{"product_id":"used-book-clout-web-content","title":"USED BOOK: Clout: The Art and Science of Influential Web Content by Colleen Jones","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003ePRE-LOVED BOOK.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eClout\u003c\/em\u003e explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiscover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.\u003c\/li\u003e\n\u003cli\u003eUnderstand the business value of compelling web content.\u003c\/li\u003e\n\u003cli\u003eLearn 8 principles for influence from the art of rhetoric and the science of psychology.\u003c\/li\u003e\n\u003cli\u003eFind out what context is and why it's so important to influence.\u003c\/li\u003e\n\u003cli\u003eJump start your planning for content over time with patterns and diagrams.\u003c\/li\u003e\n\u003cli\u003eLearn the basics of evaluation to determine whether your web content is making a difference.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Used Book","offers":[{"title":"Default Title","offer_id":48169798926577,"sku":"9780321733016","price":4.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0173\/0118\/files\/used-book-clout-web-content-1.jpg?v=1778683499","url":"https:\/\/shop.collagecollage.ca\/products\/used-book-clout-web-content","provider":"Collage Collage","version":"1.0","type":"link"}