Castiglioni in 2 sec. Flip Book Basello by Giovanna Castiglioni

These flip books were made by Giovanna Castiglioni as a way to celebrate the work of her father, Achille. 

“We can speak about industrial design in different ways: talking about or drawing an idea, through a critical essay, staging a show, with images, audio-video or, why not, with a new type of language as in this flip-book. I have been asked several times to write a book on the stories surrounding my father Achille’s designs, including anecdotes and episodes related to my family sphere. In this first project I wanted to ofer, in two seconds, one story of industrial design. Respecting the irony of an extraordinary father, I wanted to bring to light some lesser-known details of his, my and our private life, translating what I normally do when I talk about his projects into graphic form.” – Giovanna Castiglioni

This flip-book is dedicated to Basello, a mobile piece of furniture designed by Achille Castiglioni in 1978. Its function can be declined in many ways: a desk, a bedside table, a ladder, a seat... eventually evolving into the mobile bookcase Joy.

Giovanna Castiglioni was born in Milan, where she lives, in 1972. She put aside her degree in geology to manage the stratification of projects in her father Achille’s studio, which is now a museum and foundation open to the public. She coordinates the Foundation’s cultural heritage archiving activities and disseminating the “Castiglioni method” to a public of all ages, cultures and interests from all over the world. She supports exhibitions on Castiglioni and is the curator, together with Chiara Alessi and Domitilla Dardi, of the project “100x100 Achille” which presents a collection of more than 100 anonymous objects donated to mark the centenary of the birth of her father by more than 100 international designers. She gives lectures, lessons and workshops around the world focusing on dynamic interactions with the public, who she always asks to do mental gymnastics and ... she does not yet know what she wants to do when she grows up!