USED BOOK: Just Enough Research by Erika Hall

PRE-LOVED BOOK.

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.

This book explores:

• Frameworks for designing a thorough research process for your product
• Approaches to gain alignment around shared goals through stakeholder interviews
• How to conduct and build best practices for effective user interviews
• How to quickly run affordable tests to clarify big questions  
• Essential methods for gathering and assessing quantitative data